AI BDR vs. the four other ways to book meetings
An AI BDR from us finds your accounts, writes the emails, handles the follow-up and books the meeting on your calendar. Here's what it costs against an in-house SDR, an agency, a DIY tool stack, and doing it yourself.
Comparisons
Four other ways to do outbound
An in-house SDR costs $97-145K a year once you count commission, benefits and the time you spend managing them. Agencies want 6 to 12 months up front. Apollo and Instantly look cheap until someone on your team spends 40 hours learning them. Here's the math on each one, including where we'd tell you not to hire us.
AI BDR vs. an in-house SDR
A $50-60K base salary is about half of what an SDR actually costs you. Here's where the other $47-85K goes.
No ramp, no turnover, nobody to manage.
AI BDR vs. an SDR agency
We priced CIENCE, memoryBlue, Martal and SalesRoads. Most want a 6 to 12 month commitment up front, and none of them will show you their sequences.
You own the sequences, the data and the domains. Cancel any month.
AI BDR vs. DIY AI tools
Apollo and Instantly run $500-2K a month. Then someone on your team spends 40 to 100 hours learning them.
We run it. You don't learn Apollo.
AI BDR vs. doing it yourself
Running outbound yourself is free until you count the hours. The founders we talk to lose 20 to 35 a week to it.
You get your mornings back.
What each one actually costs you
| Option | Monthly Cost | Your Time | Time to First Outreach |
|---|---|---|---|
| StoryPros AI BDR | $3,000-5,000 | 2-3 hrs/week | 2-4 weeks |
| In-house SDR | $8,000-12,000 | 5-10 hrs/week | 3-6 months |
| SDR Agency | $2,000-11,000+ | 2-4 hrs/week | 2-4 weeks |
| DIY AI Tools | $500-2,000 | 10-20 hrs/week | 4-12 weeks |
| Doing it yourself | $0 | 20-35 hrs/week | Whenever you get to it |
Not sure which one you're weighing?
Tell us what you sell and who you sell it to, and we'll tell you which of these four we'd pick if it were our money. We say so when the answer isn't us.
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